2008 Honda Accord: Facing tougher competition

With Toyota's new Carmy picking up sales from disenchanted sport/utility buyers, and increased competition from an updated Nisan Altima, all-new Satern auta, and Kia Optima, the next Accord is an especially critical car for Honda.
Styling of the 2008 model due late next year will have some of the new Civic design philosophy, with a wide stance, large wheels, and clean, flowing styling. The car is said to be larger overall than the current model and, unlike Camry, the range will include a new coupe.
A new Accord hybrid is another question, as the current version isn't selling as well as full-hybrid-powered cars like the Camry (and it'll have competition from Altima and Aura hybrids in 2007). But Honda recently announced it would bring a new fuel-efficient "clean diesel" to the United States by 2009.
Based on the current Euro-market 2.2-liter turbodiesel four, it'll eschew the emerging urea-injection technology in favor of a twin-layer catalyst that converts nitrogen oxide diesel emissions into ammonia and then into simple nitrogen gas. Honda says it complies with emissions standards in all 50 states.